Signage & Wayfinding
With a nearly 200-year-old heritage, luxury retailer Holt Renfrew was seeking a nationwide repositioning effort. Currently lost in a brand-intense shopping mall landscape, the design goal is to both elevate and increase visibility of the Holt Renfrew brand.
With a simple palette of materials and colors, directional information is seamlessly integrated into the architecture, allowing shoppers to engage only when desired while the services signage invokes just the right amount of personality to draw one’s eye. The overall system works to enhance the sophisticated shopping experience found at Canada’s largest luxury retailer.
Client Holt Renfrew
Agency GHD Partners
Role Design, Documentation & Construction Documentation
Design Team Lisa Weltman & Pilar Freire