Visual Identity
Originally founded as Gilda’s Club Seattle, Cancer Pathways is a community-focused nonprofit that advocates for anyone affected by cancer—in the form of free educational and support programs.
Starting to expand nationally, the goal was to 1) refresh the existing Cancer Pathways logo to better reflect their evolution as an organization and 2) bring a visual consistency to the program logos. The primary Cancer Pathways logo maintains the original inspiration of paths and now includes a family of responsive marks. While the Cancer Pathways logo was a refresh of an existing mark, the program logos were redesigned to better respond to their specific audiences (i.e. children & teens, parents, and workplace environments).
Click here for brand guidelines.
Agency Pro Bono Services
Role Art Direction & Design