Visual Identity
ASK Brooklyn Museum is an award-winning app that allows museum visitors to ask real-time questions, get information, and share insights with in-house experts.
In preparation for the initial launch of the app in spring of 2015, a new visual identity was requested by the Vice Director of Digital Engagement + Technology and the Manager of Audience Engagement. A handwritten “ASK” paired with the Brooklyn Museum logotype was chosen to convey the beta nature of the app.
The logomark was applied to a variety of collateral including signage, exhibition graphics, t-shirts, admission tags, badges, and promotional materials.
Agency Brooklyn Museum
Role Design, Production, and Production Oversight